The concept and practice of online Location Based Services and customer engagement enables organisations to respond to the fundamental changes in customer behaviour that the internet has brought about, as well as to the increasing ineffectiveness of the traditional ‘interrupt and repeat’, broadcast model of advertising.
Due to the fragmentation and specialisation of media and audiences, as well as the proliferation of community- and user generated content, businesses are increasingly losing the power to dictate the communications agenda. Simultaneously, lower switching costs, the geographical widening of the market and the vast choice of content, services and products available on the Internet have weakened customer loyalty.
Enhancing customers’ firm- and market- related expertise has been shown to engage customers, strengthen their loyalty, and emotionally tie them more closely to a brand, event or location.
The Reperion 4th generation LBS Platform enables marketers to connect with their mobile customer base and turn them into ambassadors through context aware communications. Send your audiences targeted communications based on Location, Identity, Preferences and Availability. The location technology within Reperion is proven and accurate. Combined with the cloud services of Windows Azure™ Reperion delivers uninterrupted availability, elastic performance and global scalability.
Key Reperion LBS features include:
- Engage your existing customers through a geographically aware and contextually relevant “in App” messaging service
- Integrate services to existing Apps and CRMs, or make use of ready to go white labelled versions
- html5 message formats to deliver multimedia content
- Intuitive device power management functionality to minimise battery usage
Benefits of using the Reperion LBS platform include:
- Inform, engage, entertain and drive incremental revenue from your existing customer base
- Leverage the power of community through social media plugins
- Highly elastic and scalable solution, backed by Microsoft’s Windows Azure™ Cloud infrastructure
To demonstrate the power of the Reperion LBS platform, watch the short video below:
To find out more, or to arrange a demo, please click here.
