In a world where media is becoming more digital every day, the need for transparency on value is essential.
By providing transparency on the quality of digital media, based on academic metrics and research, the range of DMA solutions establish a new currency for digital media.
All data is measured from a single source, therefore any insights from the information collected are comparable and can be analysed at the most granular level. Data is also summarised into a convenient, easy to use dashboard, which facilitates superior campaign optimisation.
Key DMA features include:
- Visibility – Measures visibility and contact frequency by determining the time advertising spaces are viewable on a page and in an (active) screen in seconds.
- Audience – Provides contact frequency and reach in view. Real-time data is shared on actual reach (in %), selectivity index and selected profile of targeted audience.
- Conversion – Provides realistic insight (based on visibility) into the conversion paths and actual attribution toward sales.
Benefits of using the DMA platform include:
- Introduces more relevant KPIs (in addition to legacy metrics) to enable objective and meaningful evaluation
- Determine which advertising placements are more valuable than others, based on their actual visibility performance
- Validate if the right audience has been reached
- Calculate the added value per channel based on its contribution of actual uplift
To find out more, or to arrange a demo, please click here.
